Lurpak is a Danish butter producer and one of the most popular brands of butter in the world. The company started in 1901 in Denmark, as Danish farmers and their dairy co-operatives joined forces to create a common ‘Danish butter’ brand that would maintain great quality and help boost sales. This brand was known as Lurmark, and Danish dairies would have their butter blind tasted and sampled before it was approved to trade under the Lumark Danish Butter brand. In 1957, Lumark changed to Lurpak, and the company started selling its premium Danish butter to countries abroad. Today, Lurpak is sold in more than 75 countries around the world and is increasing in popularity in Australia as Aussies continue to embrace European brands. Lurpak Danish Butter is recognised by its silver packaging, and the company also sells a range of spreadable butters in salted, unsalted, and light varietites. It also sells a garlic flavoured butter product.